Now that's an Ad Campaign... 🔗Speaking of iPods, MacMinute reports that the iPod has taken over the St. George subway station in downtown Toronto. iPod posters are everywhere. Support columns have been painted iPod mini colors, each saying "iPod" and showing a white Apple logo. A silhouette of an iPod user is painted along the edges of the stairs. Another silhouette adorns the used paper recycling bin. Everywhere you look -- iPods. It's an "Apple dreamland," reports one Toronto resident.
Adrants, a site that provides analysis of advertising campaigns, reports that this type of advertising campaign - known as a "roadblock" - is expensive but very effective in achieving instant awareness as well as bonus press coverage. I don't recall seeing a roadblock campaign in the United States for the iPod or any other product, but then again, I have bought a total of three iPods, so maybe there are some subliminal roadblocks somewhere.
To read MacMinute's account and view photos of the subway station, click here.